Awareness Raising Consultant

1. BACKGROUND: The Women’s Access to Justice in the MENA region project Phase 2 is a 3 year project implemented by Justice without Frontiers in partnership with Oxfam GB and five other NGO partners in Lebanon, Jordan, Yemen and Egypt. It is designed to build upon the successes of Phase 1 (April 2011 – March 2014). . The key problem this project will address is the limited and inequitable access of poor and vulnerable women to justice. The underlying factors are described in more detail below. 1)     Limited capacities of women to claim their rights due to limited ability to make well informed decisions related to one’s rights and limited affordability of legal services and litigation for women. 2)     Women are socially deterred from accessing the judicial system. 3)     Formal and informal justice systems are perceived as gender biased/ discriminating against women. 4)     Limited impact of CSO advocacy on women’s rights and access to justice. Designed by Oxfam GB and partners, the project seeks to work at the personal, community and systemic levels while fostering stakeholders’ engagement and influencing decision makers at all levels. According to the theory of change the Project seeks change at different levels that will cumulatively create an environment in which women are able to claim their rights through the judicial institutions.   2. PURPOSE OF CONSULTANCY: LECORVAW is seeking a technically qualified consultant to design two awareness strategies as follows: 1.    Women awareness raising strategy : aims at educating women about their rights and how these rights can be protected and upheld 2.    Community awareness raising strategy: aims at developing a broader understanding among the communities on what women’s rights and what they mean in the cultural context of each community.   3.    KEY TASKS :   To set an awareness raising strategy targeting poor and vulnerable women based on the selection criteria WAJ Project _ Phase 2 . To set awareness raising strategy targeting the youth and men in the community emphasizing on how to reach out to university, local NGO, Women groups, youth clubs. Propose for each strategy range of channels that will be selected to disseminate key messages to targeted population based on their access to Traditional and new media. Further elaborating and developing the target groups already set by LECORVAW. Develop an inventory of media and public relations professionals / agencies that can be utilized during project implementation, social media sites must also be considered to have better coverage. To map and set a plan for media coverage on both the national and international levels To develop press releases, reactive lines, conferences guidelines. To set an overall creative and innovative plan for the media campaign including possible collaboration with other NGOs, TVs, and Radio Stations and so on. Design a strategy in accordance with the target population’s (Events, poster campaigns, documentation, newspapers, articles, and TV).   4.    EXPECTED OUTPUTS : Inception report is completed with the framework of the situation analysis on LECORVAW public awareness. The communication and Media plan for the LECORVAW Program are completed. New techniques and other relevant instruments for disseminating the subject to all target groups more effectively learned.   5.    GONERNANCE & MANAGEMENT :   The consultant will directly report to the Project manager & Project Officer The consultant will work closely with the Project Team of LECORVAW   6.    CONSULTANT QUALIFICATIONS REQUIRED: The Consultant should have the following competencies and experiences: - Minimum 5 years of experience in advocacy, awareness, paper drafting - Proven record of experience in training/capacity-building/ awareness session - Understanding of humanitarian and gender issues - Ability to read/write/ communicate effectively in Arabic and English - Master’s Degree in related field.    DURATION OF THE CONSULTANCY : LECORVAW expects the fulfillment of the mentioned tasks within a period of One Month starting from the day the contract is signed.   8.    BUDGET : The budget for this task is 4000 USD, and the payment will be delivered in two installments: 50% upon contract signature, 50% upon approval of what the work required.